Data Source
Real MAL data. Naruto is finished airing but treated as a legacy evergreen IP for ongoing revenue analysis.
Key Insight — Legacy Quality Still Competitive
Bleach TYBW (8.99) matches JJK benchmarks. Boruto (5.98) underperforms significantly. Quality over quantity.
Top Rated (Pierrot)
8.99
Bleach TYBW
Revival Hit
Top Competitor
9.08
JJK S2 (MAPPA)
Recent Hit
Legacy Pillar
2.4M
Naruto MAL members
Legacy Evergreen
Fandom Size by Member Count
Data Source
Simulated revenue 2020–2024 showing typical revenue profile patterns for each anime type.
Key Insight — Revenue Momentum Shift
Naruto ($42M→$34M, −19%) declining. JJK ($20M→$48M, +140%) surging. Bleach TYBW revival proves Pierrot CAN compete when they invest in quality.
Naruto (2024 revenue)
$34M
−19% decline since 2020
JJK Peak Revenue
$48M
+140% growth 2020–2024
Bleach TYBW
$32M
Revival success story
Revenue Evolution 2020–2024
Data Source
Simulated streaming data calibrated to publicly available Parrot Analytics demand indices.
Key Insight — Competitive Gap vs MAPPA/ufotable
JJK 71.2× demand vs Pierrot's 2–12×. Netflix + Crunchyroll control ~80% of overseas anime market.
JJK Global Demand
71.2×
Most in-demand show, 2023
Naruto Demand
12.5×
Strong legacy tail
Boruto Demand
2.3×
Struggling to gain traction
Platform Market Share (Overseas Anime)
Data Source
Simulated domestic data calibrated to publicly available TV ratings and Oricon BD sales charts.
Key Insight — MAL Score ↔ BD Sales Correlation
Higher MAL score = Better Blu-ray sales (R² > 0.7). TYBW 48K vs Boruto 6K units per volume.
TYBW BD Sales
48K
Units per volume
Naruto Merch Revenue
¥1.2B
Per quarter
Boruto BD Sales
6K
Units per volume
Domestic Revenue Mix
Merchandise & Licensing
40%
BD / DVD Sales
35%
Events & Live
25%
Data Source
Simulated production data based on publicly known filler percentages and industry budget estimates.
Key Insight — Filler Kills Engagement
Seasonal model (<10% filler, 8.7 avg score) vs Continuous model (42% filler, 6.1 avg score). The gap is decisive.
TYBW Budget / Episode
$380K
Seasonal model
TYBW Filler Rate
0%
All canon content
Boruto Filler Rate
42%
Continuous model
Production Model: Seasonal vs Continuous
Seasonal Model
- Under 10% filler rate
- Higher budget per episode
- Avg score 8.5+
- JJK, Demon Slayer, TYBW
Continuous Model
- 40%+ filler rate
- Lower budget per episode
- Avg score below 7.0
- Boruto, Black Clover