BI Capstone · Applied Analytics
Visitor Arrivals · Market Trends · FX Impact · Seasonality · 2026 Forecast
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Insight: V-shaped recovery visible from late 2022. 2025 YTD momentum continues strong growth trajectory.
Insight: Taiwan leads all source markets, followed closely by South Korea and China. Vietnam shows strongest growth at +10% YoY.
Insight: Cherry blossom season (April) and Autumn foliage (October) remain peak travel windows across all major markets.
Insight: Weak Yen (JPY/USD >150) correlates with surge in Western market arrivals, particularly from US and Europe.
Insight: Summer heatwaves (July–Aug) pose growing risk to tourist satisfaction. Typhoon season peaks in September.
Insight: Narita (NRT) and Haneda (HND) handle >60% of traffic. Kansai (KIX) capacity recovering slower than Kanto airports.
Action Required: These markets show highest growth momentum (2024→2025 YTD). Allocate 2026 marketing budget accordingly.
Action Required: Projected 2026 demand based on 2025 growth trajectory. Hire guides during peak months (Mar–Apr, Oct–Nov).
Risk Alert: Airports nearing 85% utilization may face delays and service quality issues. Diversify supplier partnerships.